Pablo Lara

Founder at Casa Santanera, work that began in 2009. It took more than 7 years to develop his first creations #BatchInicial > #BatchAbolengo > #BatchMezquite > #BatchTitan > #BatchPiedra >

His deep love for Mexico inspired him to create an authentic tequila with obsessive care for the details to which he himself alludes “In the details is God”. A revolutionary and innovative soul, he aims to achieve a goal that reaches the utopian, to rethink the tequila industry. This is how he awakens his mother’s side Arandense lineage and carries out its first plantations of organic agave to ensure the aromas and flavors in their distillates.

Santanera, the independent house that revives the organic tequila that the industry stopped producing more than 30 years ago.